About Prop Lead

Your trusted partner in property and asset excellence

PropLead Sdn Bhd is SSRV Group’s dedicated property management company, licensed with BOVEAP and ISO 9001:2015 certified. We deliver professional, integrated and value-driven property solutions across Malaysia.

Who we are

A local company built to lead in property and real estate consultancy

PropLead has emerged with the ability to respond quickly to opportunities in the marketplace with a positive performance on behalf of our clients. Our firm is not confined by traditional real estate boundaries when it comes to buying, selling, renting or property management. Instead, we are always looking at new and innovative ways to satisfy our client’s needs and be the leading firm in the real estate consultancy industry. Our teams are hands-on when it comes to visiting the sites, working continually to interpret and act upon economic forces in the marketplace. With every transaction, we stress on creative solving coupled with judicious application of sound real estate principles.

We strive to build real and lasting relationships with all our stakeholders, including clients, service providers, vendors, employees, authorities and also those that approach us for the very first time for their property management needs. We strongly believe in understanding our clients’ needs and expectations. We believe that with these, we will then be able to achieve mutually satisfying results. We also continue to innovate and review our services to make it friendlier for our clients. Providing personal attention, dependability and employee competence are our main principles.

Vision and MIssion

What drives everything we do

Vision

To be the preferred real estate consultant.

Mission

To be a firm that delivers services of only the highest standards. Keeping our quality levels consistent, managing our time efficiently whilst keeping costs at reduced levels and constantly capturing value.

Our values

The principles we work by every day

Dedication

Our team is devoted and dedicated in their job and diligently pursue our most important goal: maximizing the performance and value of the property working in scope and within the timeline given.

Teamwork

Our team is properly trained to handle the details of formulating and implementing maintenance and management strategies in a proactive manner, creating great synergy in the process.

Integrity

We practice sound staff management policies of retaining truly capable and talented staff within our department, thus ensuring the sustainability and continuity of good services to our clients.

Leadership

Prop Lead management team

Prop Lead has a dedicated property management team which adopts a truly hands-on approach towards the management of properties within our portfolio. Strong in-depth knowledge of the local industry, reliable and independent, with longstanding relationships built on trust.

Datuk Syed Faizal Shah

Group Managing Director

Chartered Accountant by qualification. Spearheads the group’s facilities and property management companies, recognised among Malaysia’s 100 Most Influential Young Entrepreneurs.

Ir. Lum Youk Lee

Executive Director

Portfolio includes KL Convention Centre and KLIA2 gateway at RM555M with RM92M gross rental. VP, Shopping Mall Association (2015 to 2017). Chairman, IEM Mechanical Engineering Division (2007 to 2009). Professional Engineer, BEM. Registered BOVEAP member.

Bong Nyuk Siew

General Manager, Property Management

18 years managing high-rise 5-star residential, commercial and mixed developments at UOA Group, Selangor Dredging Berhad and Sunrise Berhad. Former Head of Leasing, Selayang StarCity. Registered Property Manager, BOVEAP. Member, MIPFM.

Ho Fei Li

General Manager, Asset Management

16 years of tenancy and leasing experience for major corporations, with a background in law.

Haran Kadesh Lazarus

Operation Manager

25 years in property, construction and oil & gas, overseeing commercial, retail and high-rise residential portfolios nationwide.

Mr. Vincent Tiong Eng Ming

1971 to 2026

Founder and Executive Director

In Loving Memory

A remarkable leader, mentor and inspiration to many

Mr. Vincent Tiong Eng Ming commenced his career in real estate professional services and consultancy more than 25 years ago. His core competencies were in valuation and property management, and he was involved in the management of a wide range of properties including commercial office buildings, retail complexes, flatted industrial buildings and high-rise condominiums and apartments.

Vincent was attached to a listed property development company where he was responsible for providing professional services and expertise in all aspects of property management of strata titled developments. He was also actively involved in the company’s Facility Management initiatives, providing input on the structure and formulation of Standard Operation Procedures for the initiative.

Vincent served as a Director in a private property consultancy company, heading the property management division across a wide range of properties. He subsequently held senior executive roles in the residential property management and property management consultancy sectors, accumulating deep expertise across the full spectrum of Malaysian real estate. He was a Registered Valuer, Estate Agent and Property Manager with the Board of Valuers, Appraisers, Estate Agents and Property Managers, Malaysia.

It was this extraordinary depth of experience and his unwavering professionalism that he brought to PropLead from the very beginning, forming the foundation on which this organisation was built.